Marketing Resources

After winning The Drunken Tomato Awards, we provide you with the marketing materials you need to promote your brand and highlight your achievements. 

Bottle Stickers

All winners receive a complimentary sample of bottle stickers along with their official winner’s certificate. Additional bottle stickers are available for purchase following the competition. Use them to increase visibility and distinguish winning products on store shelves.

Digital Media

Download high-quality, high-resolution medallion imagery for use online and in print promotions.

Press Release

Use the following press release template to publicize and share your win at The Drunken Tomato Awards with media outlets and customers. 

How to Market Your 2023 Drunken Tomato Award

Get the Word Out

Use your achievement as a talking point in your marketing materials, including on your website, social media posts, and in email and advertising campaigns. The goal is to create buzz and interest around your product.

Create a Press Release

Write a press release announcing your win, and send it to relevant media outlets, especially local newspapers and magazines. Use the press release to highlight the key selling points of your product as well as the high standards you had to meet in order to receive this award. Here is a great example of local news coverage.

Showcase the Medal

Catch the attention of potential customers, establish immediate credibility, and differentiate yourself from competitors by displaying your medal on product labels, bottle stickles, hang tags, store displays, and other marketing materials.

Partner with Retailers and Bars

Reach out to retailers and bars that carry your product to feature your achievement on their shelves and menus. Or use your medal as a selling point to persuade them to carry your award-winning product.

Offer a Promotion

Consider offering a limited-time discount, bundle deal, or other promotion. Not only do repeat customers get to celebrate your win with you, but new customers are incentivized to try your highly rated product.

Leverage Influencers

Engage with social media influencers within the food and beverage or lifestyle industries. Work with them to promote your product by creating content or hosting giveaways that can help expand your reach and attract new customers.